Indorama Ventures Xylenes & PTA (IVXP) together with PepsiCo implemented a project called “Trash Panda Recycling Partnership” to promote the recycling of PET bottles in the local community of Alabama in the United States.
The initiative helped increase awareness of PET bottle recycling through a co-sponsored placing of recycling containers with educational signs in a baseball stadium. Further, inside the stadium TVs display an informative recycling video at all concession stands in the park. Through this collaboration, it is expected to reach at least 200,000 people in the community.
The project contributed to IVL’s commitment to provide a greater awareness of PET recycling and branding reputation.