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Indovinya unveils new brand positioning inspired by the transformative power of chemistry
The global specialty chemicals and surfactants company strengthens its brand, driving innovation and sustainability
Houston, 1 August 2025 – Indovinya, the specialty chemicals and surfactants division of Indorama Ventures, officially presents its new brand. This initiative marks a strategic step in consolidating the company's identity as a modern organization, aligned with key industry trends and ready to meet current customer needs and the challenges of the future. The move reinforces Indovinya’s long-term vision and solidifies its role as a global player in innovative and sustainable chemical solutions.
With its new tagline “Your needs, our chemistry”, Indovinya encapsulates its core purpose: use the transformative power of chemistry to create innovative, sustainable solutions that meet the evolving needs of customers and the planet, empowering positive change and enriching lives.
With operations in 10 countries and a team of 3,000 employees, Indovinya embarks on a new phase of renewal, guided by the promise of “Innovating today for a better tomorrow.” Indovinya’s positioning reflects the combination of cutting-edge innovation and sustainability. The dual focus drives everything the company does — from the investments in R&D to their strategic partnerships — ensuring that innovation and responsibility move forward together.
The company operates 15 manufacturing plants, seven Research & Development (R&D) centers, and has more than 200 professionals dedicated to innovation, as well as over 500 patent applications — many developed in collaboration with the broader innovation ecosystem.
Recognized as the leading surfactant producer in the Americas, Indovinya plays a role in the daily lives of billions of people, with solutions used in cleaning products, personal care, agricultural formulations, coatings & construction, energy & resources, and nutrition & health industries.
With a long-term sustainability strategy built on public goals for 2025, 2030, and 2050, the company stands out for its significant progress in sustainable product development, water protection, and strong ESG ratings.