Press Release
Indorama Ventures partners with YoungHappy to launch the 21-Day Digital Recycling Challenge, empowering over 200 seniors to learn sustainable recycling practices
Bangkok, Thailand, 25 November 2025 — Indorama Ventures Public Company Limited, a global sustainable chemical company, represented by Ms. Naweensuda Krabuanrat, Global Head of CSR (left), has partnered with YoungHappy, Thailand’s leading senior lifestyle and digital engagement platform, led by Ms. Varissara Klipbua, CEO & Co-Founder (right), to officially launch a 21-day online challenge designed to empower more than 200 seniors nationwide through digital recycling education program while strengthening awareness of proper PET bottle recycling and plastic waste management.
The challenge features daily online activities adapted from Indorama Ventures’ Waste Hero Education Program, offering simple and practical guidance that seniors can easily apply in their daily routines. The initiative aims for at least 20% of participants to demonstrate measurable improvement in their recycling knowledge and behavior.
Recognizing the important role the elderly population plays in shaping household habits, the program integrates digital engagement with hands-on recycling knowledge to make sustainability more accessible. This collaboration brings environmental education to seniors in an interactive and motivating format that encourages continuous participation — reinforcing the belief that seniors can be powerful agents of positive change. Insights from this pilot program will support the development of an expanded initiative in 2026, including efforts to increase PET bottle return rates and explore opportunities to scale the model across additional Asian markets.