Our Business Segments
Our objective is to strengthen our position as a market leader in the polyester value chain segment of intermediate petrochemicals in terms of scale, integration and differentiation as well as profitability and return on investment, supported by a focus on delivering long-term, superior shareholder value.
Our vertical integration refers to asset ownership, co-located sites with owned assets, or virtual integration through co-located sites with key raw material suppliers to enhance our operational and logistical efficiency, cost-competitiveness and raw material security. Integration through owned assets also enhances our ability to insulate ourselves from sector cyclicality and improve the quality, visibility, and predictability of earnings.
We are expanding our business into diverse regions where we see the potential for growth, especially in emerging markets. Through our local manufacturing facilities, enhancing valued integration allows us to serve customers from close and convenient locations. Today, our companies around the world sell products in more than 100 countries.
We have invested substantially in a diversified earnings stream through our High Value-added (HVA) portfolio. The move to HVA allows us to broaden our product offerings to meet increasing customer expectations. Premium margin HVA products are protected by intellectual property and are driven by our application development capabilities. This enables us to differentiate and stay ahead of the competition.